For my internship, I was briefed to boost awareness and increase bookings for the 2026 Vaults Tours at the Clifton Suspension Bridge abutment. The organisation identified a gap in their audience reach and lacked the promotional content needed to effectively market the tours online.

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The core challenge was immediately clear: low awareness, and a disconnect between what people imagined and what was actually inside the vaults. With only static imagery available, potential visitors struggled to understand what the vaults were and what a tour would involve.

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I was brought into this role on the strength of my creative background, ideas, and willingness to learn, rather than prior marketing experience. This campaign plan is my response to that challenge. It has been an incredible learning curve from analysing audience data in my first month, to tailoring content to specific audiences, learning how to advertise across multiple platforms, and seeing positive engagement along the way. Building skills I didn't previously have and applying them in a real-world setting to achieve real results has been one of the most rewarding aspects of this internship. 

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The campaign is still ongoing, so Google Ads data is not yet available, and Meta Ads data currently reflects the first half of May only. I reduced my hours during mid-May to focus on completing my degree, but will be returning full time at the end of the month, where I'll be diving into email marketing and beginning the second brief of my internship, which I'm really excited about. (Bloomberg Connects) In the meantime, take a look at behind the scenes of my Campaign!